JH Motor. Branding.
Branding for JH Motors.
Early sketches.
Construction of stylized identity emblem.
Added intesity by enforcing the emblem with a shield outline.
Experienced greater recognition when inverting the symbol.
Found a nice complimentary typeface that fitted well with the identity and the motor world. Big circle O shapes was added for extra effect.
Detail closeup.
Applied the identity on specific areas of expertise. Motorcycles.
Applied the identity on specific areas of expertise. Cars.
Applied the identity on specific areas of expertise. Snowmobiles.
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