Interactive Ad concept for ICEBAR by ICEHOTEL®
A few months ago I was asked to find a way to visually and practically connect all the ICEBAR by ICEHOTEL® bars around the world in a way that would be easily understood and recognizable on an international scale.
Together with one of our talented copywriters a simple yet delicate solution started to take form. We wanted to tell the story of the momentarily frozen Torne River water that come alive in the hands of talented artists around the world. This is what came out of it.